SEO News Roundup: Talk Of an Upcoming Google Algorithm Update - Internet Marketing News
Tom Williams brings us the latest search engine optimisation news, including news of a possible new Google Algorithm update, Googles announcement on keywords in URLs, and changes to Googles Ad tag.
Is Google Going to Release a New Algorithm Update?
Is Google in the process of updating its algorithm? Due to various complaints from site owners posted on the Google Webmaster Help forums, and a sudden boost in comments questioning the reason for ranking drops and lack of engagement in the WebmasterWorld thread, some SEOs including Rustybricks Barry Schwartz believe we may be seeing the early signs of a Google algorithm update, although whether this is a Panda update or the long-awaited Penguin update is uncertain. Here is a screenshot showing some comments on the WebmasterWorld thread.
Keywords in TLD URL Parameters Ignored by Google
On 14 June 2016, Googles John Mueller announced in a Google Hangout that keywords inside of the TLD (top level domain) part of URLs are ignored,and are not used to determine rankings in SERPs. According to Google, this is for ranking purposes and it will ignore any keywords used in top-level-domains, such as .LIVE or .NEWS.
In the Google Hangout, John Mueller said: The TLD is not something we take into account there. And stated that keywords in TLDs are completely ignored.
Google Search Analytics Sees New Feature
Google has added a new feature to its Search Analytics tool, which can be found as part of the Google Search Console. The new feature is a query comparison tool, which allows users to compare two different search phrases against one another. The feature can be found within the Queries option of the Search Analytics tool. When you have chosen the two queries to compare, you are presented with a page that looks like this:
Google Makes Ad Tag Green for Users Worldwide
For the past few months, users around the world have been seeing and reporting green Ad tags for paid ads in search results, rather than the usual yellow colour. Google sent a statement to The SEM Post announcing that Google is changing ad tags to green globally, to all users on all devices, both desktop and mobile.
We regularly test ways to improve the look and feel of our search results page. Weve been experimenting with a green search ad label and have decided to roll it out based on positive feedback from users and advertisers. Our goal is to make our results page easy to use, and our labelling clear and prominent.
Guide to SEO Friendly URLs
Search Engine Lands John E Lincoln and Brian Dean have created an infographic providing a guide to SEO-friendly URLs, showing how important it can be that the URLs of your site have an SEO-friendly structure, as it can make your site easier to navigate, and give you an edge over competition.
The full infographic can be found at Search Engine Land.
George Freitag covers the importance of listing accuracy in this weeks episode of Whiteboard Friday.
More Search Engine Optimisation News and Advice
Read Last Weeks SEO News Roundup: Is Penguin 4.0 Nearly Here?
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How to Lead Your Marketing Team Through an Acquisition - AdAge.com
Few phrases can put a marketing team's nerves on edge like "we're getting acquired." It's enough to compel even the most weatherworn marketer to reach for his or her resume. Those of us fortunate enough to work under a leader like Judy Hackett, however, can breathe a sigh of relief. As CMO of D&B Credibility Corp, Hackett recently helped her company thrive through an acquisition like a pro. The CMO Club recognized her with an Officers Award for her work late last year, after which I spoke with her about the experience. Here are a few of Hackett's illuminating and truly inspiring insights for newly acquired novices.
Let your performance to speak for itself
When Hackett and her team were ushered under the umbrella of the larger Dun & Bradstreet company, she immediately set to work on priority No. 1 -- demonstrating value. "We focused heavily on the success of our sales teams, which resulted in beating both our top- and bottom-line targets for our division," she says. Hackett led her team through an impressive 30-day rebranding, the launch of a new concierge service for Hoovers and several product relaunches in the first full quarter. Aside from being a fantastic financial success, says Hackett, "The sheer magnitude of what marketing and product accomplished in demonstrating value in our first quarter was impressive."
Know how to navigate the new environment
How could her heretofore-agile team step in and operate so nimbly, given the challenges in efficiency inherent to most large organizations? Think "meeting hell," the clumsy tediousness of PowerPoint decks, red tape galore. Admittedly, Hackett says, it wasn't easy. "It's really important to mentor your teams through that change," she says. "Setting clear goals with a focus on revenue success helped the team to prioritize what was truly important" and avoid the aforementioned sand traps.
Hackett also offered advice to guide those working on cross-departmental projects for the first time. First, on assuming a position: "If you are going to pitch something, defend something or oppose something, make sure it has strong business rationale behind it." Second, she says it's important to always have a backup plan and be prepared to compromise. Lastly, and this is important for all of us in marketing, "Try to remember that marketing is in a position of serving the rest of the organization. Put on a service hat."
Positively engage your employees
A little bit of internal motivation (and fun) helps, too. Hoping to make a fast sales impact after assuming the Hoovers business for D&B -- we're talking about taking a new service to market within two months -- Hackett pulled together a team from across the organization, many of whom were happy to take on new responsibilities. "We got sales teams excited by creating a huge Formula One racing event and themed everything 'off to the races'" to spice up the push, and along with ambitious direct marketing efforts, the campaign electrified all involved. "When the first sale was made," says Hackett, "you could hear the celebration from Austin to Malibu."
Looking ahead, Hackett hopes to lead the rest of the organization by example and positively affect the culture at Dun & Bradstreet to "one that resembles a more agile approach to product launches and go-to-market." It's certainly an ambitious goal in a company so large, global and public, but I have no doubts that Hackett is up to the challenge.
Find Out What Search Engine Optimization Can Do For Your Website.
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Why should you bother with learning about search engine optimization? The fact is that search engine optimization is an inexpensive way of effectively advertising your business, as you don't need to hire a professional if you have the right advice. Your small business will benefit from as much exposure as you can possibly give it, so be sure to follow these simple steps to get more business from your web presence.
Make sure you didn't forget to leave robots.txt set. In many cases, when a site is in development, web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some of these same web designers forget to remove the robots.txt file when the site goes live. If you know what date your site is going live, one tip is a create a cron job that deletes the robots.txt file automatically on the designated date.
To really get ahead in the web business game and earn a high ranking for your business, it is imperative that you learn about HTML title and Meta tags. You need to learn how to use them for your own site and also which tags your competitors are using. With a little bit of research, you will quickly learn about how to use quality tags and ultimately earn higher placement.
For the most optimal search engine optimization, stay away from Flash websites. While Google has improved its www.oraclenova.com ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5.
Be smart with where you place the keywords in your site. Makes sure to place them in aspects of your sites such as URLs, content and titles image names, etc. Think about what terms your visitors would use to find your content and what they'd expect to see when they arrived.
Patience is a virtue in search engine optimization. You won't see any instant gratification of your work. It may take several months for you to be able to see the results of your work pay off. The newer you are to the business, the longer it will be for you to get the hang of things.
Do not clutter your site with useless items that take up valuable revenue space. While many of these things can add some flare or decoration, they also cost you money. If that space could be generating income through an ad or link, yes they may be free, however, it is just wasted space.
Start from the top. You likely will not be able to tackle your entire website for optimization in a week, let alone a day. Begin by working with your top ranked pages, and move down from there. The most popular pages will be the ones to bring you the most hits from optimization anyway, but optimizing them all will bring your site ranking upwards as a whole.
Do not title any of your pages with general information. Even your welcome page should be titled with something relevant to your website. Doing this will allow a search engine to direct someone to your page without difficulty. It also lets the customer know that this is, indeed, the page they were looking for.
Create internal links over which you have control by making several small URLs with relevant content to improve SEO. Offsite links are always better for improving your search rankings. When you create small URLs where you control the content, you can ensure that the content has the right keywords to drive additional traffic to your site.
When getting ready to place your advertisement on the internet, you will need to know how keyword density, frequency and proximity all affect search engine ranking. Make sure you do your research, so that you are marketing your company in a way that will bring about more business than you are currently getting.
If you have recently consolidated pages on your site, you should immediately update your site map to reflect the change. This ensures that the search engines do not determine your site's relevancy http://unex.uci.edu/areas/it/seo/ score based on dated information. Failure to do so puts your site in jeopardy of losing valuable traffic.
Keep your site off of link farms and avoid ever linking to one from your site. The search engines do not like link farms and being associated with one will eventually affect your search rankings. If you find yourself being linked from one, talk to the webmaster and request that they remove you.
A great tip to increase you search engine optimization is to make sure you are posting on a regular basis. You don't have to post every single day but make sure you are posting around 3-4 times a week. This will keep your blog fresh and keep it active with the search engines.
Don't overlook images as an important way to grab more traffic. Many site owners and bloggers get a lot of traffic from people searching for specific images. All of the major search engines have image searches, so make sure all of the images on your site or blog are SEO-optimized. Add your keyword phrases into your image captions and filenames.
You can get many more links that lead to your site by making comments on blogs that relate to your business. Blog writers will allow you to leave your link on their page if your contribution is substantial. Do not post your link on irrelevant blogs, or it will clog the value of their site, giving you a bad reputation. If you are very knowledgeable about your topic then other webmasters will appreciate any input you may have and will be happy to read your comments and allow you to post your link on their page.
By using SEO-friendly URLs for each blog post, you can optimize your blog for search engines. If you are using your blog to make money, most blogging services offer this option, which is a must-do. Rather than allowing the service to assign a generic URL, create your own post URL that includes keywords.
Long-tail keywords could grab you traffic faster than your primary keywords because they have far less competition, don't ignore long-tail keywords. when optimizing your content. Do your research and find keyword combinations that are related to your main keywords in any of a number of ways. Brainstorm all the different reasons why people would be typing your keywords and research related problems, ideas and issues to find new long-tail keywords to use.
Millions of people may be getting into business via the internet, but most of them will end up failing when it's all said and done. It's important that you never allow your efforts to become lax. In order to make sure that your website is always as strong as it can be, focus on and use the tips from this article.
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Tried And True Advice About Web Design
It doesn't matter why you have a website, it's important that you design it well. If you will be viewed as an authority, it is among the main factors in whether or not visitors will like your site and. Here are some suggestions that will benefit your design efforts.
Make sure your webpages aren't too long. You only get one chance to make a first impression, and if your most important content is "below the fold," it may not even be read. Consider breaking it up into sections and adding links to each section if you have a lot of related content that needs to stay together.
Make sure your webpages aren't too long. If your most important content is "below the fold," it may not even be read, you only get one chance to make a first impression, and. Consider breaking it up into sections and adding links to each section if you have a lot of related content that needs to stay together.
When you're thinking about how to design a website, you need to be sure to think about the navigation. You want your navigation to be easily accessible and easy to use. Put the navigation bar on every page in a noticeable place. Also, make sure that it flows well with the rest of your page and doesn't distract visitors.
Don't use OnExit popups on your website. This tactic is mainly used by internet marketers who are trying a last-ditch attempt to get a sale. Word about these kinds of popups get around, and they will kill your reputation as a marketer. Mozilla has even taken steps to suppress the text on these popups, citing security risks.
Don't disable the visitor's right-click functionality. Some sites do this in order to prevent people from copying and pasting text or saving images from the site. The thing is, it doesn't work and disables other useful functions. OCR can be used to capture text from such sites, and grabbing images is as simple as taking a screenshot.
To help keep your site visitors happy, do not underline words. Underline words on the internet signifies that the word is a clickable link. Your visitors will be frustrated after continuously trying to click on them if you have too many words on your pages that are underlined with being clickable links.
Choose your web host carefully. Some hosts require you to link to them, while others may force you to install their pop-ups. You should also test their performance using one of the many tools available for free online, as you do not want to host with someone who is consistently slow or crashing.
Do not use blinking, scrolling text or other animations. Also, steer clear of sounds or music that plays automatically. All of these things are distracting to users and provide nothing of value. In addition, connection speeds vary from one site visitor to the next, and everyone does not have the same speed. Those users with slower connections will resent the slow-loading elements of your site.
To help make your site more interactive incorporate games into your site. Having games on your site makes it a lot of fun for the visitor. If your visitors are not having a good time on your site, then they will leave and go look for something else to do.
When putting links on your pages, the links need content. Visitors can easily see links that provide content. If you have links that have no text content, it may be possible to click them by accident and result in a key board shortcut.
When you have more than one website idea, reserve the domain names at the same time. It should be creative and cover the area you wish to dive into. There may be others thinking along the same line. The whole world is very connected.
Remember that you do not have to fill up all of the available space on your website. Using all pixels within the site could make your website seem overwhelming and cluttered. Let your white space frame your content, giving it focus and importance on the screen. Even empty space in some areas serves just as good a purpose as content.
Create webpages that are "scannable". Reading online is different than reading a newspaper or a book. By default, site visitors scan webpages, looking for anything that stands out. Make sure your pages have lists, bolded words, titles, and short blocks of text. That way, your site will "feel better" to site visitors, enticing them to stay on your site.
Allow visitors to search your site from every page. You make your site much easier to use and more accessible all in one shot with this search offering. Site searches are fairly easy to implement, and the reward will far outweigh any time or effort spent.
Always get opinions on your design. Others may be able to point out flaws or challenging navigation on your site. Ask members who are part of your target audience to test drive your site and provide feedback if you can.
A great tip for all web designers is to reserve the "m" subdomain name for your website. If you ever plan on creating a special site strictly for mobile use and with all the smartphone out there, this is not only a good idea, it is a necessity, this is key.
Do your best to design a website that is original and will stand out from the others in your niche. Look at competitors' websites to ensure that you haven't accidentally made a similar design for your site. If you're too similar visitors might confuse your site with the competition. You'll just be another generic site, at the end of a long line of too similar webpages.
You've read the advice here and are ready to put it into action, so get ready to design your site! Start by sketching out a design and making lists of the content you'll need and you'll have your website online in no time.
I hope you've learned from this article and feel confident that you're ready to get started in the world of web design. Whether you are just starting to create your own site or you plan to build websites as a career, your first step is learning how it's done. Now you can move on to the fun stuff, enjoy!